Recently Google started offering more convenient and easier ways to the Android smart phone users to discover and view contents that are exclusively within the apps. Yet, the most fascinating part is that the users don’t even have to install the apps in some cases.
For instance, the Facebook – if you’ve configured and synced your device’s Chrome browser than you will be able to receive the Facebook notifications, even if you have not installed the Facebook.
Google admits that it has invested a huge workload when it comes to app indexing, and have boasted 100 billion deep links into the apps in Google’s index.
Yet, despite this you won’t be able to view all the contents of the apps, as the functionality works to showcase only a few contents, wherein most of the contents will still exist within the app itself.
As per Google, it is now able it is now able to index and showcase the contents that lives within the app.
This will work as a great tool for the quality app developer and for those as well who are practicing a good App Store Optimization strategy, as even though their app might rank well behind the App Store rankings, yet their targeted user base will be able to view the contents from their app, encouraging the users to install it on their devices.
Knowledge source: www.searchengineland.com