In today’s modern market, companies are constantly searching for a unique strategy to market themselves and to get highlighted spot among the customers. Social media sites have become the embossed choice for businesses to market and advertise themselves.

Social media optimization/ social media marketing or SMO is one of the two parts of Internet marketing optimization. It is a method of integrating social media for brand-building and publicity with online communities and community websites. It is also a methodology for diverting traffic from social media sites rather than search engines.