Internet Marketing [SEO]

The process of improving the websites in order to achieve higher ranking in Search Engines in known as Search Engine Optimization.

The main objective for creating a website by any company is to make aware of about the company and its products / services. For this, Internet marketing plays an important role in driving the visitors to site using SEO techniques. Now, it becomes essential that the site should be listed in the top pages of the search engines and upbeat the competitor’s site. The process of getting search engines to pay attention to your website requires specific, personalized service. To achieve this, proper SEO tools and techniques are applied to the site to achieve higher rankings and make site search engine friendly.

Currently over more than 450 million net users access information/data from over more than 10 billion web pages on the Internet. Over 80% of the net users seek information through 15 major search engines such as Google, Yahoo!, MSN, Lycos, Excite, HotBot, AOL, etc. These major search engines make your dream fulfill, but for that your site must be listed in top pages of all major search engine. Getting listed and properly positioned in these major search engines gives you a better search referrals.

Knowledge is the key to comfort when working with search engine placement or positioning practices. Our proposal will help you to understand better, how search engines work and what must be done to be effective .We provide a highly cost effective service that gives you higher positioning advantage resulting in multifold searches for your website culminating into a larger customer base.

As you must be aware, there are over more than 10 billion web pages on the Internet today. The largest search engines can only manage 50 to 300 million pages (15 percent of the existing pages on the web). These engines are receiving over more than 10,000 submission requests per day, creating a lot of congestion.

It's also been reported that the engines are randomly dumping, filtering auto-submissions, and hiring human editors to accept website submissions. Many of the website owners are submitting poor HTML code by using automated software.

Here are the steps we take in a typical project to reach our client’s search engine placement goals. Your project may vary slightly.

The first step we undertake before each new relationship by analyzing the history and current status of both your company website and your competitors. Mostly we also take in to consideration our clients requirements. The understanding of our clients requirements and the unique framework of each business, we are able to determine a strategic plan and begin our process. Then, steps of website optimization are carried out to make Search Engine friendly and gain high rankings.

The one important thing in the optimization process is keyword research. The simplest definition of keyword research is finding the keywords related to your Website, and the analysis of which ones yield the highest return on investment (ROI).

(1) Discovery – The important process in optimization process is keyword research. We’ll help you select the keywords as possible relating to your Website that will drive traffic from your target group. We will create a selection using single keywords, keyword combinations and variations like singular, plural and synonyms. Additionally we will find out how often the defined keywords are being searched every month to select the right keywords for the long term. Basically the keywords will be the identification of search terms normally people use to find a site of your kind.

(2) ROI analysis - Finding the most valuable keywords for your Website. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

(3) Competitive Analysis – Last but not least is the analyzing the strength of competitors for potential keywords is the major step taken in the optimization process. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. This phase will give you an overview of the competitive landscape on any given search term.

This analysis will provide you with your competitors’ strengths and weaknesses along with ranking and marketing information. We also provide you with an Initial Positioning Report that provides a specific look at where you and your competition are currently positioned among the major search engines and directories.

This report sets the bar and gives us an opportunity to provide you a “before and after” picture of your progress.