Business owners with limited budget often get confused when it comes to picking the right digital marketing strategy to improve their online presence. Should they go with the SEO (Search Engine Optimization) or PPC (Pay Per Click)?


The main purpose of SEO and PPC is to attract more web traffic to the website, but the approach, tactic, and path of both the strategies are completely different from each other. If the budget were not the constraint, then business owners should definitely consider and rely on both SEO and PPC to substantially boost the quality web traffic to their websites.


Anyway, if you are a business owner with a limited budget and want to improve your online presence, then here are the noteworthy pros and cons of SEO and PPC, looking at which, you may be able to decide which one is the best for your business.

SEO – Search Engine Optimization


If you do it on your own, it is free!

If you consider SEO services from professionals, then also it is more affordable than PPC.

The results of SEO last longer even if you stop it for two-three months. (Stopping it is not recommended though)

SEO requires a certain level of expertise in handling Google Analytics, keyword research, on-page activities, off-page activities, etc.

It is an ongoing process so you have to invest your time and effort continuously for better results.

Achieving remarkable results through SEO take some time.

PPC – Pay Per Click


PPC delivers instant results!

You can reach out to the right customers at the right time.

You pay only when an interested customer clicks your ad.

You may have to rely on PPC experts to setup proper campaign and handle it efficiently for your business.

It is expensive than SEO.

Results disappear immediately once PPC is stopped.

So, what should you choose: SEO or PPC?


If your business is a startup and want immediate traffic on your new site or if you have a limited time offer that you want to promote quickly, then choose PPC. PPC is effective and delivers quick results. It is, of course, a bit expensive, but PPC provides a great jumpstart.


If you are looking for a strong online presence for your business without having to spend a fortune for it, then choose SEO. Achieving good results through SEO may take some time (two to three months), but the results are long lasting.


If you are still confused, the get in touch with our digital marketing experts. Our web-marketing experts, comprising of PPC and SEO professionals, in India can help you pick the right online marketing strategy for your business. Further, based on your pick, we can also provide SEO services and PPC management services, which are not only effective, but affordable as well.


To discover more about our SEO services in India, visit


To learn more about our PPC management services in India, visit


To get in touch with our digital marketing experts, write to us at


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