Google Officially Confirms: More Searches Now On Mobile Than On Desktop

Google Update

In 2014, it was frequently mentioned by employees that soon mobile search queries would overhaul desktop queries. Recently, it has been officially confirmed that this has now happened. The company officially released a statement admitting, “more searches take place on mobile devices than on computers in 10 nations, including the USA and Japan.” The details of the report were not shared, and questions such as “what the other countries were on the list, how recently this change happened, or what the relative volumes of PC and mobile search queries are now” were not answered.

In a conversation with Search Engine Land, it was clarified that mobile queries include mobile browser-based searches and those coming from mobile search apps. However, the relative shares of each were not broken down. An important point to remember while considering this report is that only smartphones are included, as tablets were grouped with desktops.

ComScore, an American Internet Analytics Company, revealed a report, showing the relative volume of US-based search queries on smartphones, tablets, and desktops. According to the report, in Q4 2014, US mobile queries (smartphones + tablets) were approximately 29% of total search volumes. This is across the entire industry.

Addressing the report released by ComScore, Google is now saying that the data were inappropriate or the growth of mobile search is happening much faster than expected. When Search Engine Land asked Google to clarify the report provided by ComScore, they declined to do so. These data are being released in the context of a range of new AdWords and Google Display Network tools and announcements.

With Google’s confirmation about mobile search has now overhauled desktop search, we can expect some more mobile-friendly updates from Google.

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