
ASO – App Store Optimization – What is it?
Most people are aware about the SEO, also known as Search Engine Optimization services, which is focused towards achieving good rankings of the keywords of the website in the search engines. However, there is a new trend in the market known as ASO or App Store Optimization.
So, What is ASO or App Store Optimization?
Before we get on what is ASO, let us first get some rough stats. Apple’s AppStore and Google’s PlayStore, are filled with literally millions of apps. The same applies to Windows Market Place. Now imagine this, in these millions of apps, chances are that there is more than 1 app that provides almost identical services.
For instance, taxi or cab booking app, wherein you can find apps such as Uber (at almost the #1 spot, and then later others fall down the line). Now Uber has a brand reputation, and most people searching for the taxi booking app will most likely the first search for “Uber”. Besides, most people will be also placing positive comments regarding the Uber App. Ultimately, with more search volumes and more, positive comments, it is obvious that Uber will rank top in the search volume. However, there are many other businesses, whose apps face challenges, and fail to rank well in the App Store Listing. Yes, that is right; the App Store Listing, somewhat similar to the Google, Yahoo, and Bing’s search listings. And just like the search engines, it has now become important for businesses and individuals to make sure that their app ranks well in the search listing of the App Store.
So what is ASP? The process focused on achieving good rankings of the apps in the app store is known as App Store Optimization.
Why ASO?
Just like you want your website to rank top in the search engines, similarly, you also want your App to be ranked top in the app store search results. ASO plays a crucial role in achieving this, thereby helping you to gain more downloads.
How ASO is Done?
Just like the SEO, there are several parameters that you’ve to consider while doing an ASO for any applications. These parameters includes but not limited to,
- The type of application – mobile or tablet
- Market of the application – Google PlayStore or Apple’s AppStore
- Ensure that the application is marked in its relevant category, has all the relevant images of the application
- YouTube video integration of the app, as it will give a major boost towards the app
- Landing Web Page (not in the app store) of the app
- Blog writing, highlighting the features and advantages of the app
- Sending the app for review towards several app review website
- Promoting the app on social media platforms
- And more….
I hope the above covers almost everything regarding the App Store Optimization; however, if I’ve missed out anything, please feel free to share your inputs in the comments. Also if you would like to know more about SEO, ASO, PPC, etc., please feel free to drop your email in the comments, and I will get back to you asap.
Table of Contents
Categories
- Android App Development6
- App Store Optimization2
- Apple Watch App Development8
- Asp Dot Net Boilerplate1
- ASP Dot Net Development26
- Asp Dot Net Zero1
- CakePHP Development1
- CMS Development6
- Codeigniter Development2
- CPANEL4
- CRM development2
- CRM Development India1
- Cross Platform App Development6
- Dedicated Development Centre1
- Dot Net Development28
- Drupal Web Development2
- Ecommerce Development13
- Google Panda 4.21
- Internet Marketing SEO6
- iOS App Development9
- iPhone App Development11
- Joomla Development3
- Mobile Application Development30
- My SQL Server3
- News62
- Open Source Development10
- PHP Development25
- Search Engine Optimization33
- Search Engine Optimization Service India20
- SEO India21
- Sharepoint Development2
- Social Media Optimization2
- Software Development11
- Swift Programming Language1
- Technology11
- Uncategorized12
- Web Design and Development20
- WordPress Customization8
- WordPress Development11

WooCommerce vs Shopify – What’s Good For Your eCommerce Website Development in India?
