ASO – App Store Optimization – What is it?

Most people are aware about the SEO, also known as Search Engine Optimization services, which is focused towards achieving good rankings of the keywords of the website in the search engines. However, there is a new trend in the market known as ASO – App Store Optimization.

So, What is ASO – App Store Optimization?

Before we get on what is ASO – App Store Optimization, let us first get some rough stats. Apple’s AppStore and Google’s Play Store, are filled with literally millions of apps. The same applies to Windows Market Place. Now imagine this, in these millions of apps, chances are that there is more than 1 app that provides almost identical services.

For instance, taxi or cab booking app, wherein you can find apps such as Uber (at almost the #1 spot, and then later others fall down the line). Now Uber has a brand reputation, and most people searching for the taxi booking app will most likely the first search for “Uber”. Besides, most people will be also placing positive comments regarding the Uber App. Ultimately, with more search volumes and more, positive comments, it is obvious that Uber will rank top in the search volume.

However, there are many other businesses, whose apps face challenges, and fail to rank well in the App Store Listing. Yes, that is right; the App Store Listing, somewhat similar to the Google, Yahoo, and Bing’s search listings. And just like the search engines, it has now become important for businesses and individuals to make sure that their app ranks well in the search listing of the App Store.

So what is ASO? The process focused on achieving good rankings for apps in the App Store is known as ASO – App Store Optimization.

Why ASO – App Store Optimization?

Just as you want your website to rank high in search engines, you also want your app to be ranked highly in the App Store search results. ASO – App Store Optimization plays a crucial role in achieving this, helping you gain more downloads.

How ASO – App Store Optimization is Done

Just like SEO, there are several parameters you must consider when performing ASO – App Store Optimization for any application. These parameters include, but are not limited to:

• The type of application – mobile or tablet
• Market of the application – Google Play Store or Apple’s AppStore
• Ensure that the application is marked in its relevant category, has all the relevant images of the application
• YouTube video integration of the app, as it will give a major boost towards the app
• Landing Web Page (not in the app store) of the app
• Blog writing, highlighting the features and advantages of the app
• Sending the app for review towards several app review website
• Promoting the app on social media platforms

I hope the above covers almost everything regarding ASO – App Store Optimization. However, if I’ve missed anything, please feel free to share your inputs in the comments. Also, if you would like to learn more about SEO, ASO – App Store Optimization, PPC, etc., please drop your email in the comments, and I will get back to you ASAP.