ASO – App Store Optimization – What is it?

May 28, 2015

Most people are aware about the SEO, also known as Search Engine Optimization services, which is focused towards achieving good rankings of the keywords of the website in the search engines. However, there is a new trend in the market known as ASO or App Store Optimization.

So, What is ASO or App Store Optimization?

Before we get on what is ASO, let us first get some rough stats. Apple’s AppStore and Google’s PlayStore, are filled with literally millions of apps. The same applies to Windows Market Place. Now imagine this, in these millions of apps, chances are that there is more than 1 app that provides almost identical services.

For instance, taxi or cab booking app, wherein you can find apps such as Uber (at almost the #1 spot, and then later others fall down the line). Now Uber has a brand reputation, and most people searching for the taxi booking app will most likely the first search for “Uber”. Besides, most people will be also placing positive comments regarding the Uber App. Ultimately, with more search volumes and more, positive comments, it is obvious that Uber will rank top in the search volume. However, there are many other businesses, whose apps face challenges, and fail to rank well in the App Store Listing. Yes, that is right; the App Store Listing, somewhat similar to the Google, Yahoo, and Bing’s search listings. And just like the search engines, it has now become important for businesses and individuals to make sure that their app ranks well in the search listing of the App Store.

So what is ASP? The process focused on achieving good rankings of the apps in the app store is known as App Store Optimization.

Why ASO?

Just like you want your website to rank top in the search engines, similarly, you also want your App to be ranked top in the app store search results. ASO plays a crucial role in achieving this, thereby helping you to gain more downloads.

How ASO is Done?

Just like the SEO, there are several parameters that you’ve to consider while doing an ASO for any applications. These parameters includes but not limited to,

  • The type of application – mobile or tablet
  • Market of the application – Google PlayStore or Apple’s AppStore
  • Ensure that the application is marked in its relevant category, has all the relevant images of the application
  • YouTube video integration of the app, as it will give a major boost towards the app
  • Landing Web Page (not in the app store) of the app
  • Blog writing, highlighting the features and advantages of the app
  • Sending the app for review towards several app review website
  • Promoting the app on social media platforms
  • And more….

I hope the above covers almost everything regarding the App Store Optimization; however, if I’ve missed out anything, please feel free to share your inputs in the comments. Also if you would like to know more about SEO, ASO, PPC, etc., please feel free to drop your email in the comments, and I will get back to you asap.

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