In 2014, Google employees were frequently heard saying that soon mobile search queries would overhaul the desktop queries. Recently, Google has officially confirmed that this has now happened. The company officially released a statement admitting, “more Google searches take place on mobile devices than on computers in 10 nations, including the USA and Japan.” The company refused to share the details of the report and stayed away from answering questions such as, “what the other countries were on the list, how recently this change happened, or what the relative volumes of PC and mobile search queries are now.
In a conversation with the Search Engine Land, Google replied that mobile queries include mobile browser-based searches and those coming from Google’s mobile search apps. However, the company didn’t break down the relative shares of each. An important point to remember while considering this report is that just smartphones are induced, as Google grouped tablets with desktops.
ComScore, an American Internet Analytics Company, revealed a report, showing the relative volume of US-based search queries on smartphones, tablets, and desktops. According to the report, in Q4 2014, US mobile queries (smartphones + tablets) were approximately 29% of total search volumes. This is across the entire industry.
Addressing the report released by ComScore, Google is now saying that the data were inappropriate or the growth of mobile search is happening much faster than expected. When Search Engine Land asked Google to clarify the report provided by ComScore, they declined to do so. These data are being released in the context of a range of new AdWords and Google Display Network tools and announcements.
With Google’s confirmation about mobile search has now overhauled desktop search, we can expect some more mobile-friendly updates from Google.