SEO Strategies in 2015 to Ensure Online Success for Businesses in the USA, UK, Australia

Optimize for Mobile – SEO Strategies in 2015, Optimize for Mobile is 1 core thing to cover. Smartphone revolution is at its peak; hence, it should be one of your top priority SEO strategies for 2015.

A mobile application or a mobile-friendly website will certainly help you gain more click-throughs, higher rankings, and more importantly, increased revenue. Due to availability of smartphones, phablets, and tablets, the use of internet via these handheld, web-enabled devices has surpassed desktop usage.

Moreover, the search giant Google has also announced that it will give more priority to responsive and mobile-optimized websites and as part of it, Google has started including “mobile-friendly” labels in mobile search results.

Stop Tracking Keyword Ranking – SEO Strategies in 2015, we can stop tracking keyword ranking. Well, we are not saying you to stop tracking your keyword rankings completely, but it is wiser to track ROI metrics.

Higher rankings in major search engines can bring a smile on your face; however, a genuine question arises, are those keywords producing leads? Are they generating new sales and business? There are plenty of low competition keywords phrases out there that are useless.

Build Fewer, Better Links – SEO Strategies in 2015, as a part of things we can build fewer things but provide it better links by using inbound links. Since the inception of Search Engine Optimization, the search giant Google has given special importance to inbound links.

This possibly won’t change anytime soon, at least not in 2015. However, instead of quantity, quality is given more importance. Fewer links from trusted websites are better than thousands of links from ordinary and irrelevant websites.

Hence, to conclude, make quality link building one of your SEO strategies.

Consider HTTPS – SEO Strategies in 2015 matters as google change URL structuring from http to https which provides more security. In August 2014, Google stated that HTTPS would affect websites’ rankings and that encrypted websites would have a minor ranking advantage going forward. To encrypt your website, you will require an SSL Certificate.

It may not be applicable to every website, but it’s one of the SEO Strategies to consider.

Define Your Social Presence – SEO Strategies in 2015 becomes strong only when you have your social presence. Having a social presence does not mean that you sign-up on all available social networks and start sharing a bunch of content. We mean to say that social networks are powerful advertising platforms and customer service channels.

Prospects expect you to engage with them more enthusiastically and personally, and search engines like Google, Bing, and Yahoo tend to take notice. To be more effective, concentrate on three or four social networks and be very active.

Improve Your URL Structure – SEO Strategies in 2015, improve your URL Structure become necessary. Search engines find dynamic URLs problematic to index and crawl; hence, convert your URLs to static. To rank better, make use of page-relevant and descriptive keywords in your URLs.

Converting your URLs from dynamic to static can improve your ranking and click-through rates, and could prove as one of the best SEO Strategies. Another important aspect to remember is, don’t forget to use 301 redirects.

Boost Site Speed – Website speed is certainly one of the decisive factors, as it can increase or decrease conversions significantly. Page speed is one of the ranking factors in Google’s algorithm; hence, it can have an impact on rankings and traffic.

Factors such as unoptimized images, bulky code, and plugin/widget overload can slow page-loading times.

Don’t Forget Other Search Engines – Google is an undisputed king among the search engines; however, there are indications that other search engines are gaining traction.

For instance, Yahoo comes as the default search engine for the popular Firefox browser. Other search engines like Yahoo, Bing, and DuckDuckGo are surely making progress. Make efforts to be on all search engines.

Conclusion – Most activities mentioned as a part of SEO Strategies for 2015 are quite common and simple, yet they are not that easy to execute.

They all require time, efforts, knowledge, and most importantly, patience, as search engine optimization is not a one-day process.

SEO Strategies in 2015 is all about providing value to your users while staying ahead of technological and algorithmic changes. By focusing on quality content, mobile optimization, local SEO, technical SEO, user experience, social media integration, and ethical link building, you can improve your search rankings and drive more traffic to your site.

Stay informed about the latest SEO trends and best practices to ensure your strategies remain effective and your website continues to thrive in the competitive digital landscape.

Looking at the fierce online competition, professional SEO optimization services are highly recommended for businesses based in developed nations such as the USA, UK, and Australia.

Feel free to contact SEO Professionals/Experts at Concept Infoway to summarize a powerful SEO strategy for your business in 2015. Being an offshore internet marketing company, we are not only affordable but are also known for offering result-oriented website SEO services to our clients based in the USA, UK, and Australia.