Google’s Search Engine Optimization updates continued unabated throughout the year, spreading a wave of worry and panic among the internet marketers, SEO marketing service providers, SEO professionals, and dread among many more. Online businesses from nations such as the USA, UK, and Australia were the top victims of Google’s Hummingbird, Panda, and Penguin SEO updates. As the search giant, Google, is on the mission to reduce the visibility of low-value-webpages, especially, those that are stuffed with keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged? In the stance of fierce online competition, how to achieve higher rankings in major search engines in 2015 is the biggest nightmare among the entrepreneurs around the world. Fortunately, there some time tested SEO Strategies for 2015 to ensure both, online success as well as business growth.
Here is a list of SEO activities you can put into practice today to increase your traffic, leads, and conversions, as well as embellish your online presence.
List of Effective SEO Strategies for Businesses in the USA, UK, and Australia
Optimize for Mobile – Smartphone revolution is at its peak; hence, it should be one of your top priority SEO strategies for 2015. A mobile application or a mobile-friendly website will certainly help you gain more click-throughs, higher rankings, and more importantly, increased revenue. Due to availability of smartphones, phablets, and tablets, the use of internet via these handheld, web-enabled devices has surpassed desktop usage. Moreover, the search giant Google has also announced that it will give more priority to responsive and mobile-optimized websites and as part of it, Google has started including “mobile-friendly” labels in mobile search results.
Stop Tracking Keyword Ranking – Well, we are not saying you to stop tracking your keyword rankings completely, but it is wiser to track ROI metrics. Higher rankings in major search engines can bring a smile on your face; however, a genuine question arises, are those keywords producing leads? Are they generating new sales and business? There are plenty of low competition keywords phrases out there that are useless.
Build Fewer, Better Links – Since the inception of Search Engine Optimization, the search giant Google has given special importance to inbound links. This possibly won’t change anytime soon, at least not in 2015. However, instead of quantity, quality is given more importance. Fewer links from trusted websites are better than thousands of links from ordinary and irrelevant websites. Hence, to conclude, make quality link building one of your SEO strategies.
Consider HTTPS – In August 2014, Google stated that HTTPS would affect websites’ rankings and that encrypted websites would have a minor ranking advantage going forward. To encrypt your website, you will require an SSL Certificate. It may not be applicable to every website, but it’s one of the SEO Strategies to consider.
Define Your Social Presence – Having a social presence does not mean that you sign-up on all available social networks and start sharing a bunch of content. We mean to say that social networks are powerful advertising platforms and customer service channels. Prospects expect you to engage with them more enthusiastically and personally, and search engines like Google, Bing, and Yahoo tend to take notice. To be more effective, concentrate on three or four social networks and be very active.
Improve Your URL Structure – Search engines find dynamic URLs problematic to index and crawl; hence, convert your URLs to static. To rank better, make use of page-relevant and descriptive keywords in your URLs. Converting your URLs from dynamic to static can improve your ranking and click-through rates, and could prove as one of the best SEO Strategies. Another important aspect to remember is, don’t forget to use 301 redirects.
Boost Site Speed – Website speed is certainly one of the decisive factors, as it can increase or decrease conversions significantly. Page speed is one of the ranking factors in Google’s algorithm; hence, it can have an impact on rankings and traffic. Factors such as unoptimized images, bulky code, and plugin/widget overload can slow page-loading times.
Don’t Forget Other Search Engines – Google is an undisputed king among the search engines; however, there are indications that other search engines are gaining traction. For instance, Yahoo comes as the default search engine for the popular Firefox browser. Other search engines like Yahoo, Bing, and DuckDuckGo are surely making progress. Make efforts to be on all search engines.
Conclusion – Most activities mentioned as a part of SEO Strategies for 2015 are quite common and simple, yet they are not that easy to execute. They all require time, efforts, knowledge, and most importantly, patience, as search engine optimization is not a one-day process.
Looking at the fierce online competition, professional SEO optimization services are highly recommended for businesses based in developed nations such as the USA, UK, and Australia. Feel free to contact SEO Professionals/Experts at Concept Infoway to summarize a powerful SEO strategy for your business in 2015. Being an offshore internet marketing company, we are not only affordable but are also known for offering result-oriented website SEO services to our clients based in the USA, UK, and Australia.